Bigger doesn’t always mean better, especially when it comes to banks. FirstBank is growing into a super community bank with lots to offer. As mega banks get bigger and smaller community banks dwindle, truly great local banks will be harder to come by. When working on a brand book for FirstBank, we pitched the idea of Bank Local. Get More. as a brand theme to use externally and Bank Local. Give More. as a theme to use internally to kick start a new Give More initiative volunteer program for associates.