Vision.
The Citizens Bank with branches across Mississippi continues to deliver on its promise of being a community bank, bringing dreams, goals and ultimately communities to life.
Solution.
Through innovative products like the new Credit Boost CD, Citizens is helping its customers improve their financial picture. Hip Brand named and branded Credit Boost CD and brought it to life through video, an important communications channel to add to your marketing mix.
Impact.
An integrated approach across advertising channels from traditional and digital to in branch and radio, Credit Boost CD was launched and is building momentum.
