PrimeSouth Rebrand



Proud community bank pioneers since 1891, PrimeSouth’s brand was no longer living up to the bank’s stellar reputation. It had become dated and did not reflect the modern, up to date technology and services the bank provided. It was time for a brand reset.


We believed PrimeSouth Bank’s name had untapped meaning and power. The customers that PrimeSouth served were the ones who built the region’s prime communities from Waycross to Brunswick. Our goal was to create a more modern brand that would position the PrimeSouth name as top of mind to anyone striving to find their prime.


The refreshed brand features an organic P that relates to the coastal areas the bank serves and a new tagline that speaks to the aspirations of customers inspiring them to choose PrimeSouth as the bank with the service and products needed to Find Your Prime.

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