We don’t just create ads. We help banks picture more.
Your brand should be a power source, harnessing the energy of the moment to move your bank or credit union forward. Hip Brand Group is a creative studio of writers, designers, builders, strategists, conversation-starters, thought leaders who are at the top of their game. No matter what your biggest brand priority is, we’re pretty sure we can help you accomplish it because chances are we’ve done it before. We work with financial institutions to help you articulate your values and infuse them throughout your organization in order to drive performance and boost growth.
We help you visualize what your brand can be and what it can do for your future.
Why Us
Industry expertise
For a couple of decades, Hip Brand has worked on countless campaigns from concept to launch with a concentration on serving the financial services or FI industry. We help you grow market share through communicating shared values and perspectives. Get to know the brand agency that knows how to dominate in banking.
We are small and focused
We are small enough to share real pride in each and every job we do, yet agile enough to take on projects of all sizes. No challenge is too big. Being small helps build stronger personal relationships that often get lost in large agencies.
Style and substance
Our work is strategic, beautiful, relevant and engaging. We’re a small team with big, unbounded creative capabilities. We commit to our clients with conviction, great service and cost effectiveness.
Digital execution
Attention spans are shrinking, but your financial institution still grows. Studies show that the human attention span has dropped to eight seconds. This means you need a partner that knows how to execute digital experiences that command and hold attention. We have a thorough knowledge of user interface, and online design and development.
What We Do
Compelling Branding
How your financial institution rallies your history, culture, vision, and goals to express a message to audiences on the inside and out is branding. We help you build the strategies that build your brand and turn your associates into your greatest brand ambassadors. We help you build brand unity across all channels and locations and also break through the noise to stand out in the marketplace to connect with the people that matter the most. This could be an enhanced marketing plan and creative. Or it could be a full rebrand. Or just a brand refresh. We work side by side with your internal team to determine a brand roadmap customized to your specific needs.
Successful M&A
There’s nothing more exciting than two great banks joining together. However, mergers and acquisitions create special challenges and opportunities for financial institutions especially when the brand is impacted and a new brand that works for both institutions is needed. Communicating the merger as advantageous for present and future customers is also vital. We help you build strategies for aligning constituents, resources and messaging so that your brand emerges stronger.
Conceptual Communications
Expression is the essence of a brand. Through conceptual strategies that blend great design with thought provoking messaging, we create visual and experiential moments to engage those who matter most. What does that mean in execution? Memorable names, logos and identity systems, compelling print materials, engaging digital – and nearly anything imaginable. All banks and credit unions have similar products so it’s a smart move to brand yours to point out what makes what you offer better.
Your Website As A Brand Hub
A branded website gives your organization a great foundation for an online presence, a platform from which to communicate everything you do and everything you stand for. It’s the place where you can tell your story, engage and grow your customer base and differentiate your bank brand from others. From overall strategy, design and build out, we have our pulse on current website trends and needed functionality. We also are big believers in the fact that your website should be your financial institution’s brand hub. If your site doesn’t tell your brand story, it’s not working.
Conversion Marketing
The goal of your advertising should be to market your products and services to prospects and convert them into customers. We create campaigns that command attention and drive traffic to your online channels where brand loyalty can begin to take root. Our deliverables include the full spectrum of campaign development including in-branch, all digital assets, pre-roll videos, landing pages and more.