Vision.
Merchants Bank stands out as one of the few banks in their area offering new construction loans. The bank wanted to communicate the capability to prospective homebuilders, especially those interested in Smith Lake property.
Solution.
Hip Brand researched online search trends based on a narrow keyword list relevant to Smith Lake real estate, lots on Smith Lake for sale, building on Smith Lake, and related keywords. Since search volume was highest in the summer and early fall, a three-month search engine marketing campaign was launched in late June including pay per click and targeted display ad remarketing. We rounded out the media mix with an eye-catching print magazine ad in Smith Lake Living.
Impact.
We drove sizable online traffic, clicks and leads to a customized landing page that connected prospective homebuilders and buyers with local mortgage lenders.
