When banks go digital, everyone wins. Most of us now depend on the convenience of paying our bills online, and many of us routinely make a variety of bank transactions from our smartphones. Banking has clearly gone digital but do customers feel more connected? As a community bank, The Citizens Bank in Mississippi has looked for new and innovative ways to stay connected with their customers for over 100 years, in person or via digital channels. To get ahead of the digital curve, they decided to be one of the first to roll out the latest in digital banking technology: Interactive Teller Machines or ITM video banking.