Vision.
As community banks look for ways to
differentiate themselves from their
competition, their product mix is a great place to start. For many, their products have lost their appeal with old school names and features.
Solution.
During their rebrand, FNB Bank in Kentucky
revamped their retail and business product
offerings with new names and features.
A new checking+savings bundle branded
the YourStart Bundle was launched. Featuring premium interest rates, free nationwide ATMs, a Your Swipe round up feature and more, if you crunch the numbers, this bundle crushes it.
Impact.
An integrated advertising campaign to
market YourStart was launched in FNB’s
markets and included print, radio, TV as well
as advertising on digital and social media channels. A branch incentive program was
also introduced to employees encouraged
to open the YourStart Bundle.
