CBT Millennial



80 million American Millennials are poised to transform banking forever. They present a once-in-a-generation opportunity for community banks to show how they understand, value and embrace this new generation.


Since over 80 percent of Millennials ranked a quality mobile banking app as a must have, we created a branded, mobile package for the bank marketed through digital advertising that included Pay Per Click, banner ads and a pre roll video ad on Facebook. We also used traditional channels including outdoor, radio and in branch to round out the media mix.


In just six weeks, the CBT Gen Y campaign drove over 10,000 potential new customers to a responsive landing page that led them along the sales path. Retargeting will keep them coming back.

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