CBT Millennial

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Vision.

80 million American Millennials are poised to transform banking forever. They present a once-in-a-generation opportunity for community banks to show how they understand, value and embrace this new generation.

Solution.

Since over 80 percent of Millennials ranked a quality mobile banking app as a must have, we created a branded, mobile package for the bank marketed through digital advertising that included Pay Per Click, banner ads and a pre roll video ad on Facebook. We also used traditional channels including outdoor, radio and in branch to round out the media mix.

Impact.

In just six weeks, the CBT Gen Y campaign drove over 10,000 potential new customers to a responsive landing page that led them along the sales path. Retargeting will keep them coming back.

See More Of Our Work

Nice to meet you! Get In touch.

Nice To Meet You! Get In Touch.

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