Florida Capital Bank



Florida Capital Bank hired Hip Brand to launch their internal SERVICE campaign. Our first instinct was that while a “higher standard of service” is what the bank was aiming to communicate, motivate employees to reach for, the word SERVICE wasn’t as compelling or attention getting as it could be.


A bank’s internal audience should be its number one focus and the Be A Service Star program recognizes those that go above and beyond. We gave each letter of the word SERVICE meaning, encouraging Florida Capital employees to “make someone’s day” and be recognized for it.


Employees were encouraged to nominate those “saving the day” for customers or co-workers as an example of explementary service. Those employees earning up to Five Stars were entitled to one day off and recognition at the bank’s annual meeting.

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