Georgia First and the distinctive GF icon will become a new community bank brand that shares a common ground with its customers, common interests with its communities and most importantly, a shared history. The name is short with an easy to remember URL (georgiafirst.bank), sounds like an established bank and has the word First in it which means foremost in position, importance or rank. It just makes you feel you have a bank doing great things for Georgia and for the people who live there.