Merchants Bank

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Vision.

Merchants Bank of Alabama, now a division of SouthPoint Bank, has been a part of life in the communities they serve for over a century. They’ve helped their customers raise families, open businesses, grow crops, and move communities forward. They know this part of Alabama, but it’s what they’re known for that counts.

Solution.

Merchants takes a different approach to banking. We set out to bring this difference to life by creating an authentic and genuine brand approach featuring local bankers and real customers. The Merchants Way repositioning came to life in a responsive, mobile friendly web site.

Impact.

The new brand better demonstrates how Merchants brings “way better banking” to their local communities. We think that’s the way banking should be.