Sweet Georgia Breeze

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Vision.

To celebrate the sweet life in South Georgia and their customers, PrimeSouth Bank headquartered in Waycross, Georgia, was making plans to host their annual Customer Appreciation Day.

Solution.

What makes banking a breeze is that PrimeSouth gets to serve their neighbors, not just their customers. The Sweet Georgia Breeze Customer Appreciation Day served up sweet tea and cookies and great coastal giveaways. A Facebook tie in featured a YETI cooler giveaway and attracted a few hundred new fans.

Impact.

To communicate the fun day to their local markets, in-branch posters, drive thru save the date invites, advertising on Facebook and local radio spots were used. PrimeSouth employees and customers got to bank on a fun day as they celebrated great local banking and the sweet life on the South Georgia coast.