Vision.
To celebrate the sweet life in South Georgia and their customers, PrimeSouth Bank
headquartered in Waycross, Georgia, was making plans to host their annual Customer
Appreciation Day.
Solution.
What makes banking a breeze is that PrimeSouth gets to serve their neighbors, not just their
customers. The Sweet Georgia Breeze Customer Appreciation Day served up sweet tea and
cookies and great coastal giveaways. A Facebook tie in featured a YETI cooler giveaway and
attracted a few hundred new fans.
Impact.
To communicate the fun day to their local markets, in-branch posters, drive thru save the date
invites, advertising on Facebook and local radio spots were used. PrimeSouth employees and
customers got to bank on a fun day as they celebrated great local banking and the sweet life on
the South Georgia coast.
