Since we have had success with fresh, unexpected campaigns for FirstBank, we knew this one
had to step outside the box. We had several creative approaches to consider but the one that
won hands down was our “happy dance” concept. We brought it to life in a fun pre-roll video
that ran on social media. The campaign consisted of print, paid social, radio, outdoor, direct mail
and branded emails leading prospects to a “switch” landing page with online account opening
options.