In creating direct mail campaigns for credit card, personal loan and small business offers,
the BBVA Compass brand is at the heart of the communications. Impactful and distinctive
concepts and imagery play an important role in grabbing attention and getting the offers
On the digital front, an impactful, touching video is at the center of the branding. Sprout is
also promoted via in branch POP, web banners, advertising and social media that have the
same look and message as the video.
Designed to build an emotional connection with parents, Sprout’s message also speaks to
customers without small children who want a bank with values they can relate to. Sprout is
truly the account that never stops growing.