Vision.
For banks to compete, they need to roll out innovative products that give consumers choices and flexibility. When deposit goals are aggressive, we have found that it takes a bold marketing strategy, attention-getting creative and a well-targeted advertising delivery to maximize results.
Solution.
In the fall of 2022, as banks competed for CD deposits, we helped FirstBank roll out campaigns that kept up with the changing rate landscape while promising more power of choice. Each campaign consisted of digital advertising, landing pages with online opening, website ads, print ads and in-branch collateral.
Impact.
While we had to move fast to deliver under tight timeframes, we never forgot to also use this as a branding opportunity for FirstBank. As the deposits started rolling in, customers were left feeling good about the many advantages of banking local and getting more.
