Vision.
The Citizens Bank turns to Hip Brand Group when they launch new products and services such as their Mobile Pay. They know they can rely on Hip to communicate to customers in their branches, advertising and social media in attention getting ways.
Solution.
The Citizens Bank strives to be first to market with new technology and they like to spread the word about new products that give their customers better and more secure ways to pay. We created stand out advertising and new graphics, content and Q&A for their website home page and product pages to position Mobile Pay as the latest must have payment app.
Impact.
With clever concepts that cut through the clutter and distinctive graphics, we met the goal of building awareness for the new product roll out as well as educating customers on ease of use.
