Vision.
Each year, April is Community Banking Month when community banks are celebrated for their positive influence on the communities they serve. Hip Brand has worked with numerous community banks to show their own appreciation for their customers and communities in fun, memorable ways.
Solution.
For 2024, PrimeSouth Bank celebrated both in-branch and on their social media channels to include as many customers and community members as possible who could enter to win online, or in person. The events culminated with an in-branch Spring Into Summer Community Appreciation Day with refreshments, giveaways and drawings.
Impact.
Everyone in the community had a lot of fun finding their “prime hometown summer.” And what better time to promote the benefits of banking local than during Community Banking Month. We also launched a social campaign “10 Ways to Find Your Prime” highlighting why a community bank like PrimeSouth is the perfect partner for a strong financial future.
